Rick Barrera delivers dynamic keynotes and interactive workshop programs internationally, helping his audiences stay a step ahead of the competition by teaching them the skills they need to get closer to customers, sell more effectively, and live happier and more rewarding lives. In the late 1970's Barrera began an exhaustive study on what makes some people excel while others of the same potential fail. He discovered learnable patterns for success that he shares during his presentations to help his audience improve their personal and business success. Barrera is the co-author of Non-Manipulative Selling, Collaborative Selling, How to Gain the Competitive Advantage in Selling, The Edge, and the video-audio training programs, How to Gain the Competitive Advantage and The Dollars and Sense of Exceptional Service Delivery.
Rick Barrera