Maddy Kent Dychtwald is a nationally recognized futurist, marketing executive, author, and entrepreneur. One of the nation's leading authorities on the mature market, for the past ten years she has been actively involved in analyzing and forecasting societal, consumer and marketing trends related to baby boomers and the 50-plus population. Her innovative ideas and forecasts have helped numerous audiences understand and prepare for the unprecedented "age wave" that will revolutionize our social and marketing paradigms. Ms. Dychtwald's presentations combine provocative information with intriguing multi-media imagery. She has been frequently featured in newspapers, magazines and trade publications nationwide and is an award winning producer of numerous programs that depict a positive image of aging.