A seasoned entrepreneur, Bob Farrell co-founded Farrell's Ice Cream Parlours, created Engine House Pizza and served as Chairman of Pacific Coast Restaurants. His philosophy for business success is simple: take care of the customer. A dynamic and energetic personality, he shares with audiences his recipe for building business and keeping customers for life. The focus is on providing service excellence at every level and exceeding customer expectations at every opportunity. Farrell offers us proven and effective methods he used in his own highly successful operations to improve service, consistency, attitude and teamwork.