Author of bestselling book From the Edge of the World and From Mind to Market: Reinventing the Retail Supply Chain, Roger Blackwell shows how to profit from changing consumer behavior and attitudes. A founding father of consumer behavior research, his speeches blend brilliant content with a sense of humor. Audiences learn...easy to implement strategies for increasing profits regardless of what your competitors are doing; how values are determining the prosperity of companies, countries and individuals; how changing demographics and lifestyles affect your industry and marketing tactics; how to develop entrepreneurial attitudes, even in large organizations. Blackwell currently serves as a professor of marketing and health services administration at the Ohio State University. He is the author of 22 books on marketing strategy and research.
Roger Blackwell