Harry Beckwith works with 23 Fortune 500 companies and is the branding consultant to the world's premier brand consultancy. He has appeared on CNN, given keynote addresses to Microsoft, Disney and ABC, and authored the critically acclaimed international business bestseller, Selling the Invisible. Praised by executives worldwide and with over 240,000 copies in print, Invisible appears in thirteen translations and has appeared on the Business Week bestseller list for three consecutive years. His newest book, The Invisible Touch, was published in March 2000, and the final book to the Invisible trilogy will appear in 2003. His firm advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies. The firm's work has been featured in Newsweek, Wall Street Journal, Business Week, Inc., Advertising Age and AdWeek, and has won The American Marketing Association's highest honor, the Effie.
Harry Beckwith