Dirk Beveridge is the author of the best-selling book, Sales Management: Why the Best Are Better, and a leading management consultant and entrepreneur. He lectures at the management Institute School of Business at the University of Wisconsin, and as the owner of four growing businesses, he is an experienced, proven business executive. Beveridge provides timely, pertinent information to corporate audiences nationwide. He is a contributing business expert for CNN, USA Today, and Inc. Magazine, and his articles regularly appear in various trade publications.